Member Value Toolbox
Create an irresistible member value proposition and a complete marketing system to attract and retain members.
360° SURVEY
We’ll survey a focus group of your key members and document the results.
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FACILITATED STRATEGY SESSION
We’ll facilitate a strategy session with your focus group to create your Value Proposition Scorecard™ and uncover the elements of your Member Value Proposition (MVP).
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MEMBER VALUE PROPOSITION
We’ll help you to articulate an MVP that is compelling, appealing and highly credible.
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STRATEGY, ROADMAP & ACTION PLAN
We’ll work with you to create your membership objectives, a strategy to achieve them and a roadmap and action plan to get there.
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STRATEGY, ROADMAP & ACTION PLAN
We’ll work with you to create your membership objectives, a strategy to achieve them and a roadmap and action plan to get there.
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MARKETING SYSTEM & COLLATERAL
We’ll work with you to create a plug and play marketing system to attract and retain members, and the collateral to support each element of the system.
